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Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. What to i

Business services are the core of how companies stay competitive in today’s market. Understanding the types and value of business services can position your company for success. The Role of Services in Business OperationsBusiness services refer to support functions offered by individuals or firms to help other companies stay efficient. Key types